體驗營銷經理崗位職責任職要求

2024-07-26 閱讀 3571

體驗營銷經理崗位職責

工作職責:

開發線上線下整合的體驗式營銷策略和規劃,開發季度/月度體驗式營銷主題和指導手冊,制定重點體驗式營銷活動策劃方案,建立體驗式營銷效果評估體系。

任職要求:

體驗式營銷整合策略;

年度體驗式營銷執行規劃;

季度/月度體驗式營銷主題和指導手冊

重點體驗式營銷活動策略策劃;

建立體驗式營銷效果評估體系;

工作職責:

任職要求:

體驗式營銷整合策略;

年度體驗式營銷執行規劃;

季度/月度體驗式營銷主題和指導手冊

重點體驗式營銷活動策略策劃;

建立體驗式營銷效果評估體系;

體驗營銷經理崗位

篇2:用戶體驗經理崗位職責

用戶體驗項目經理-網易考拉151網易集團網易(杭州)網絡有限公司,杭州網易,網易,網易杭州,網易游戲,網易網絡,網易集團,網易工作職責:

1、用戶VOC研究,挖掘和分析用戶的使用習慣、情感和體驗需求,提煉成為產品需求;

2、持續分析用戶體驗鏈條中的各級觸點,提煉出業務規則優化方向并提出改善建議;

3、參與企業內部各業務部門的問題改善,對商品、物流服務等體驗有高敏感度并推動提升整體服務力。

4、深入了解業務團隊內部工作職能和流程,以體驗優化為目標推動業務流程改善。

5、能組織進行用戶體驗活動策劃及執行,并完成相關報告。

任職要求:

1、客戶服務行業項目管理工作經驗不少于三年,具備高度的用戶體驗嗅覺;

2、對電商行業產品、系統、用戶有一定的了解,能基于用戶聲音進行多視角分析

3、有用戶體驗或用戶數據收集的組織能力,擅長溝通,

4、關注細節,善于觀察和分析用戶行為和情緒表達

5、參與過中大型互聯網電商用戶體驗提升相關項目從業人員優先。

篇3:客戶體驗經理崗位職責

客戶體驗經理UndergeneraldirectionfromChinaAftermarketBusinessandProjectServiceManagementfunction,andinclosecollaborationwithcross-functionalteamslikebusinessdevelopment,operation,systemsolution,sales,branding,productmarketingandoutsidepartners,todesign,developandimplementstrategiesandplansofProjectServiceManagementSystem,includingservicestandard,delivertrainingandauthorizetoservicestoresandservicetechnicians,setupKPItoevaluateandservicestore/technicianperformance,buildprocesstoresolveconsumercomplaintsandcollectconsumerfeedback,drivecontinueimprovecustomerexperienceandservicestandardoptimization.

TypicalDuties

Servicestandardcontinueimprovement

-Basedonproducttechnicalrequirements,consumercomplaints,consumersurvey,continuouslydriveservicestandardimprovementtoelevateconsumerexperience,buildservicebenchmark

Techniciantrainandauthorize

-Developtechniciantrainingmaterialstotracktrainingprogress

-Developprocesstoguidetechniciantoattendtrainingandexam,evaluatetrainingresults

-Developonsiteactivitiestomotivateprojecttechnician,enhanceproductbrand,servicebrand,servicestandardtraining,increasetechnicianserviceawarenessandloyalty,spreadproductandbrandmessagetoconsumersthroughtechnicianserviceandcustomerexperience

Servicemanagement

-Developproperprocesstoenableservicestandardwellimplementationinfield

-Workwithoperationteamandservicepartnertodeliverclearrequirementsandprocessforstoreperformanceandtechnicianserviceresults

-UnderstandconsumerbehaviorandneedstosetuprightKPItoserviceresults

-Developissueresolvingguidancetoservicepartnertomakesureconsumervoicecanbefeedbackintime

-WeeklyandMonthlyreportouttodeliverservicenetworkinsightstoleadershipteam,anddriveimprovement

-Setupincentiveanddowngrademethodologytoencouragegoodandobsoletebadservice

-Buildtechniciancommunity

Consumersurveyandcallcenter

-Setupstandardandprocessofconsumercommunication,includingnegativecomments,regularserviceresultscheck

-Improveservicestandardbasedontechnicianfeedbackandconsumervoice

Servicebrandingandcommercialization

-Workwithbrandingteamtopromoteservicebrandthroughonlineandofflinechannel

-Continuetoaddvaluetoprojectservice,consumerexperience,customervalue,differentiationwithcompetitors,setupproperpriceforserviceandselltoconsumers

UndergeneraldirectionfromChinaAftermarketBusinessandProjectServiceManagementfunction,andinclosecollaborationwithcross-functionalteamslikebusinessdevelopment,operation,systemsolution,sales,branding,productmarketingandoutsidepartners,todesign,developandimplementstrategiesandplansofProjectServiceManagementSystem,includingservicestandard,delivertrainingandauthorizetoservicestoresandservicetechnicians,setupKPItoevaluateandservicestore/technicianperformance,buildprocesstoresolveconsumercomplaintsandcollectconsumerfeedback,drivecontinueimprovecustomerexperienceandservicestandardoptimization.