IMIX崗位職責
品牌經理(海外:印度)CHINAMEX中海睿通(北京)國際投資有限公司,CHINAMEX,中海睿通崗位職責:
1.開展品牌策略的制定,品牌定位、實施品牌營銷策略;
2.準確把握公司旗下的品牌定位,根據市場需求和變化、市場信息進行品牌活動和營銷活動策劃及分析;
3.負責品牌視覺表達策略、包裝及消費者體驗環節應用、延展應用,從品牌內核設定到品牌外在VI表現;
4.協同公關、廣告、活動、數字手段,實現品牌力有效提升;
5.與外部廣告/調研/媒介供應商進行高效的交流溝通保證產出的質量。
任職要求:
1.本科及以上學歷,傳媒、廣告、市場營銷類相關專業;五年以上品牌規劃、設計、推廣及管理經驗;
2.擅長文案策劃及媒介深度合作。
3.至少2年以上品牌經理崗位經驗
4.有較強的溝通、組織、協調能力,分析及解決問題的能力;
5.熟悉各類傳統媒體與網絡媒體運作方式,新媒體資源,熟悉各類網絡媒體及電子商務網站的廣告投放,有豐富的網絡渠道和媒介資源;
6.有大品牌推廣成功案例,有兒童用品、電子電器、禮品、家居家具或五金建材營銷推廣和資源者優先;
7.英語精通者優先,可以作為工作語言,能接收外派印度工作。
篇2:IMIX崗位職責IMIX職責任職要求
IMIX崗位職責
CommercialGeneralManager-GreaterChina?DevelopingandexecutingstrategiesforGreaterbasedonoverallglobalOTOobjectives
?Generatesideasaboutfuturenewretailactivitiestoensureacuttingedgestrategy;maintainsuptodateknowledgeofthemarketplace,competitorsandtrends
?OverallGreatChinaP&Lowner,includingonline&offlineperformance
?Developingsocialactivities/communicationstrategyforGreatChina
?Experiencestoreconstructionandmanagement
?WorkswiththeGlobalOTOLeaderandotherHeadsofFunctiontoinfluencethecreationandcommunicationofcompanystrategy,businessprioritiesandtargetsfortheRegionalTeams
?Draftinganddevelopingtheannualbudgetprocessensuringunderstandingandbuyinfromtheleadershipteam.
?ConstantlyreviewfinancialdataandsupporttheRegionalteaminprovidingrealisticinputintothesalesbudgets
?Takesdecisionsonmattersrelatingtothedaytodayoperationwithintheirdefinedworkareaincludingthestrategicplanningofresources
?Translatesthestrategicgoalsintooperationalplanstoachievetherequiredtargetedgrowthinsalesandprofit;identifiesandoptimisespromotionalopportunitiesensuringtheseareco-ordinatedwithwiderpromotionsandcampaigns
?EnsuresthattheretailoperationcompliestoallpoliciesandproceduresrelatingtolocalSecurity,HealthandSafety;influencesanychangesnecessarytomeetstatutoryrequirements,ensuringminimumrisktostaffmembersandthebusiness
?Takesaleadroleinbuildingastrongresultdrivenculturewiththeoperationsteam;spendstimecoachingRegionalteam,identifyingskillsandopportunitiesfordevelopment;
?WorkswiththeHRBusinessPartnertoensurepeoplemanagementissuesaresatisfactorilyresolvedandrelevantHRpoliciesandproceduresareadheredto.Chairsdisciplinary,grievance,capabilityhearingsandappealsasrequired.
?ProactivelymanagesandreviewstheperformanceandprogressofRegionalteam
?Maintainsandconstantlydevelopsinnovativeandcosteffectivestockgeneration;monitorsstockweeklytoachievebottomlinesalesbudgetagainstmonthlytargets
?Regularlyproducesandpresentsarangeoffinancial/nonfinancialreportsfortheleadershipteamasrequiredExperience&CompetenciesRequired:
?Provenexperienceintheleadershipofonlineandofflinebusiness
?ProvenexperienceinE-commerceoperationandretailstoreoperation
?Havingexperienceontheomi-chanelnewretailingmanagement
?Provenanalytical,evaluative,andproblem-solvingabilities
?bilitytoeffectivelyprioritizeandexecutetasksinahigh-pressureenvironment
?Extensiveexperienceworkinginateam-oriented,global,collaborativeenvironment
?Strongleadershipskills
?Excellentwrittenandoralcommunicationskills
?Exceptionalcustomerserviceorientation
?Excellentinterpersonalskills
?Abilitytopresentideasandcommunicateinabusiness-friendlystyleandlanguage
?Highlyself-motivatedanddirected
?Keenattentiontodetails
?Experienceworkinginaglobalorganizationisdesirable
EducationandQualificationsRequired:
?Universitydegreeinthefieldofbusiness,economyorrelateddegreesandatleast10yearsofrelated
leadershipexperience.Preferencesincludepost-graduatestudiesinbusinessmanagement?DevelopingandexecutingstrategiesforGreaterbasedonoverallglobalOTOobjectives
?Generatesideasaboutfuturenewretailactivitiestoensureacuttingedgestrategy;maintainsuptodateknowledgeofthemarketplace,competitorsandtrends
?OverallGreatChinaP&Lowner,includingonline&offlineperformance
?Developingsocialactivities/communicationstrategyforGreatChina
?Experiencestoreconstructionandmanagement
?WorkswiththeGlobalOTOLeaderandotherHeadsofFunctiontoinfluencethecreationandcommunicationofcompanystrategy,businessprioritiesandtargetsfortheRegionalTeams
?Draftinganddevelopingtheannualbudgetprocessensuringunderstandingandbuyinfromtheleadershipteam.
?ConstantlyreviewfinancialdataandsupporttheRegionalteaminprovidingrealisticinputintothesalesbudgets
?Takesdecisionsonmattersrelatingtothedaytodayoperationwithintheirdefinedworkareaincludingthestrategicplanningofresources
?Translatesthestrategicgoalsintooperationalplanstoachievetherequiredtargetedgrowthinsalesandprofit;identifiesandoptimisespromotionalopportunitiesensuringtheseareco-ordinatedwithwiderpromotionsandcampaigns
?EnsuresthattheretailoperationcompliestoallpoliciesandproceduresrelatingtolocalSecurity,HealthandSafety;influencesanychangesnecessarytomeetstatutoryrequirements,ensuringminimumrisktostaffmembersandthebusiness
?Takesaleadroleinbuildingastrongresultdrivenculturewiththeoperationsteam;spendstimecoachingRegionalteam,identifyingskillsandopportunitiesfordevelopment;
?WorkswiththeHRBusinessPartnertoensurepeoplemanagementissuesaresatisfactorilyresolvedandrelevantHRpoliciesandproceduresareadheredto.Chairsdisciplinary,grievance,capabilityhearingsandappealsasrequired.
?ProactivelymanagesandreviewstheperformanceandprogressofRegionalteam
?Maintainsandconstantlydevelopsinnovativeandcosteffectivestockgeneration;monitorsstockweeklytoachievebottomlinesalesbudgetagainstmonthlytargets
?Regularlyproducesandpresentsarangeoffinancial/nonfinancialreportsfortheleadershipteamasrequired