KA市場推廣崗位職責(zé)
新品牌市場推廣經(jīng)理KA渠道伽藍(lán)集團(tuán)伽藍(lán)(集團(tuán))股份有限公司,伽藍(lán),伽藍(lán)集團(tuán),伽藍(lán)職責(zé)描述:
崗位職責(zé):
1.獨(dú)立策劃渠道營銷線上線下的推廣方案,含落地執(zhí)行
2.規(guī)劃渠道季度、檔期性的推廣物料和助銷產(chǎn)品
3.代理商訂貨會及促銷活動方案的協(xié)助制定
4.渠道各項(xiàng)營銷推廣政策的輔助制定
5.采集整合行業(yè)趨勢、新品推廣信息等
任職要求:
1.本科學(xué)歷及以上,35周歲以下
2.年輕思維敏銳、易接受新鮮事物、學(xué)習(xí)能力強(qiáng),有責(zé)任心
3.較強(qiáng)的PPT和Excel能力
4.有KA渠道推廣經(jīng)驗(yàn)或廣告公司創(chuàng)意營銷經(jīng)驗(yàn)2年以上者優(yōu)先考慮
5可接受一定頻率的出差
篇2:助理市場推廣經(jīng)理崗位職責(zé)
E-business助理市場推廣經(jīng)理勵德展覽北京勵德展覽有限公司,勵展博覽集團(tuán),勵德展覽,勵德展覽北京,爸媽陪你看世界,勵德OverallResponsibility/工作概述:
He/ShewillberesponsiblefortheoverallSalesengagement&onsitemarketingforAtlas,ExhibitorsDirectory,APPplusothernewe-products.HemanagetheSalesReport&ProgressforE-Tools&Productstoensurethesmoothrolloutaspertimelineandmeetstarget,awell-researchedandwell-structuredcommercialapproachisinplacetoensuretheproductsmeetcustomers’needsandgeneraterevenue..
ScopeofResponsibility/工作職責(zé):
1.Formulatemarketingplanfore-products&toolstoachievethetargetedCorp&ShowKPIs;
2.Onsiterollout&workwithshowstoachievetargetedKPIs;
3.Preparetrainingdocumentsincludingproductuserguideandsuccessfulstorytodrivesalesactivity;
4.Manageproduct-relatedsupport,feedbackandinquiriesfromusersandusemarketfeedbacktoinformproductrefinementsandongoingdevelopment;
5.Workwithproductmanagertounderstandthenewfeaturesofallnewe-productsandincorporatetheseintheRXGCoveralle-businessplan;
6.Collectcustomers’&showinsights(digitalproductsurvey)proactivelyandincorporatedtheseintothe4Psplan;
7.ResearchonInnovation,Digital&Competitorsanalysis;
8.Manageandcommunicatewithcrossfunctionalteams;
Qualification/任職資格:
1.WellPresentable&Quickresponse,outgoing;
2.Goodsenseofbusiness&accountmanagementskills;
3.Professionaloncorporatesize&businessEnglish;
4.DigitalMarketingbackgroundandknowledgeisaplus
篇3:市場推廣助理經(jīng)理崗位職責(zé)
市場推廣副經(jīng)理/助理經(jīng)理奇華餅家(深圳)有限公司奇華餅家(深圳)有限公司,奇華餅家,奇華餅家CoreResponsibilities:
1.WorkwithHongkongMarketingteamtoestablishChinamarketingplan
與香港市場部團(tuán)隊(duì)合作開展國內(nèi)市場推廣計(jì)劃
2.SetUpChinaCustomerloyaltysystem.
建立客戶會員制系統(tǒng)
3.ImplementCRMprogramswithinloyaltysystem.
在會員制系統(tǒng)實(shí)施國內(nèi)會員客戶的常年活動
4.Retailmarketingpromotionplanning&execution.
制定并實(shí)施國內(nèi)零售市場推廣計(jì)劃
5.SetupChinaKWofficialwebsite,monitorthewebsiteoperation.
建立國內(nèi)公司官網(wǎng),監(jiān)管該官網(wǎng)的運(yùn)作
6.WorkwithsalesteamtoachieveChinaKPI
與銷售團(tuán)隊(duì)一起合力完成公司目標(biāo)
7.Workwithpartiestoestablishandadjustsdifferencesaleschannel’spricingstructurebymonitoringcosts,competition,supply&demand.
與管理層一起制定并監(jiān)管國內(nèi)價格體系;收集及分析競爭對手價格、促銷情況
8.Providemediaadvopportunitiesandsalesdataanalysisreporttomanagementteam.
為管理層提供媒體推廣建議計(jì)劃,并根據(jù)市場變化,提供產(chǎn)品的銷售優(yōu)化建議
Requirements:
?Degreeholderinanydisciplines
本科或以上學(xué)歷
?GoodcommandofEnglishandChinese
良好的中英文水平
?SolidmarketingworkingexperienceinFMCGorpremiumbrandinconsumermarket.
有快消品行業(yè)的市場部工作經(jīng)驗(yàn),或者高檔品牌市場部工作經(jīng)驗(yàn)
?Goodcommunicationandinterpersonalskills
良好的人際交往及溝通能力
?Immediateavailableispreferred
可立即上班的優(yōu)先考慮