職位描述：

工作職責：

對提升導流搜索流量到華為企業業務全球網站負責：

1.負責管理，指導和設計華為企業業務全球各渠道的SEM工作和企業業務全球各網站的SEO工作，以及全球其他數字渠道的SEO/SEM工作；

2.制定EBG的SEO/SEM策略規劃、KPI，并組織在全球的執行和目標達成。

任職要求：

1、曾有SEO/SEM咨詢顧問經歷者優先；

2、5年以上互聯網搜索營銷領域經驗；

3、對SEO/SEM有深刻理解，具備多個搜索引擎（Baidu，Google，Bing，Yandex等等）的實際操作的成功案例。

篇2:搜索營銷主管崗位職責任職要求

搜索營銷主管崗位職責

Description

BlueNileislookingforapassionate,highlyanalyticalChinaPaidSearchSpecialist.ThepositionwillberesponsibleforoverseeingBlueNile’sChinapaidsearchaccounts,andresponsibilitieswillincludestrategicplanning,campaignmanagement,accountoptimization,keywordresearch,writingcopy,performancereportingandanalysis.

Theidealcandidatewillhavetwoormoreyearsofexperiencemanagingpaidsearchadsforalargeonlinebusinessorconversion-orientedadagency,managingBaidu/Sogou/360etcandShoppingaccounts,multi-millionRMBbudgetsandtensofthousandsofkeywords.Thesuccessfulcandidateisambitious,willingtoroll-uptheirsleeves,andwon’tstopuntilthegoalisachieved.Heorsheispassionateaboutpaidsearchanduptospeedonlatesttrendsinsearchmarketing.

Responsibilities:

?Monitorandanalyzepaidsearchcampaignsandmakeregular,proactivechangestoimproveperformance

?ManagerelationshipwithagencytomanageBaiduaccount

?Provideweeklyandmonthlyreportsonprogramperformancetodriveinsightsandrecommendations

?ProviderecommendationsonhowtooptimizePPCcontentincludingadcopyandlandingpagetesting

?Executefrequentteststofindoptimalwaystobalanceportfolio,improveprofitability,andfindinnovativewaystogrowtheprogram.

?Responsibleforunderstandingandpro-activelyaddressingtrends,orchangestoproducts,algorithmsormarketinfluences;managerelationshipswiththeplatforms(Baidu/Sogou/360etc.)andothersearchvendors.

?Performkeywordresearch,writingadcopyandoptimizinglandingpages

?Communicatetomanagerthedetailsoftheprogramsonaregularbasis.

Qualifications:

?Bachelor’sdegreeinMarketingorrelatedfieldpreferred

?2+years’experiencemanaginglargepaidsearchcampaigns

?Experiencewithretailcommerceisstronglypreferred

?Experiencemanagingbudgetsexceeding$100kmonthly

?HandsonexperienceworkingdirectlyintheBaidu/Sogou/360etcenginesispreferred

?ProficientwithAdwordsEditor,

?ExperiencewithChinapaidsearch(Baidu)preferred

?HandsonexperiencewithbothtextadsandPLA’sisrequired

?Highlyorganized,detail-orientedandstronganalyticalskillsrequired

?Stronganalyticalskillswithabilitytodrivemeaningfulactionsfromlargedatasets

?Well-versedinMicrosoftExcelreportingandanalyticaltools(filters,vlookups,pivottables)

?Stronginterpersonalandcommunicationskillsarekey

?Abilitytobuild-outanaccountend-to-end(keyword,ads,campaigns,settings)

?StrongabilitytocommunicateinbothwrittenandspokenEnglish

搜索營銷主管崗位